Founded in 2013 in Glyfada, Greece, Dress2unDress is a dynamic fashion brand offering a blend of casual and eveningwear tailored for modern women. Known for its versatile collections that empower women to express their identity, the brand quickly grew but faced operational challenges, such as fragmented data sources and low customer engagement.
Dress2unDress partnered with ContactPigeon and Generation Y to streamline their data, boost their marketing strategies, and automate outreach. This case study highlights their journey, showcasing key tactics like segmentation, personalized automation, and improved communication strategies that led to a +69% in revenue and +68% in new customers.
Discover how data-driven strategies transformed Dress2unDress into a customer-centric, high-performing brand.
